Thu 21st Nov 2019
The Customer Driven Business - An Introduction
The Customer Driven Business - An Introduction   It’s a fairly obvious statement – every business has customers. Without customers, there is no business. Knowing who your customers are and what they want from your business is here for more
Thu 21st Nov 2019
Because ITs About Far More Than Just IT
So, you’re about to embark on a big IT project. What do you need to know? What does the new system need to do? Who’s going to use it? Who’s going to supply and support it? How much is it going to cost? How long will it take to get here for more
Mon 11th Nov 2019
Introducing Business Coaching
SixtyToForty:  Business Coaching Introduction   What is Business Coaching Business coaching is the practice of providing support and advice (if needed) to an individual or group to help them change or learn. Good coaching can help here for more
Wed 2nd Oct 2019
Welcome to the Age of Customer Engagement
Customers are demanding to be heard and involved. And engaging with them enables businesses to understand customer conditions, aspirations, and future directions. Customer engagement can provide critical insight into marketing strategy, marketing here for more
Tue 1st Oct 2019
The Role of the Chief Customer Officer
As defined at the 2009 Chief Customer Officer Summit, CCOs may be known by many titles, but the CCO is “An executive that provides the comprehensive and authoritative view of the customer and creates corporate and customer strategy at the here for more
Tue 1st Oct 2019
10 Valuable CRM Return on Investment Points
#1 Three out of four consumers say they spent more money with a company because of a positive customer experience – Your CRM primary goal is improving customer service to create that brand loyalty. (Source: Global Customer Service study) #2 here for more
Tue 1st Oct 2019
Is Digital Transformation New?
On the one hand, the answer to this question is obvious. “Yes, of course it is. We’ve never transformed around digital technologies before”. That answer is almost certainly correct in answering the specific question, but the here for more
Tue 1st Oct 2019
Customer Engagement Trajectory
The Customer Engagement Trajectory describes a path of increasing business and customer co-involvement. The vertical axis represents business involvement with the customer and the horizontal axis represents customer involvement with the business. here for more