NEWS

The Customer Driven Business - An Introduction   It’s a fairly obvious statement – every business has customers. Without customers, there is no business. Knowing who your customers are and what they want from your business is a...click here for more

So, you’re about to embark on a big IT project. What do you need to know? What does the new system need to do? Who’s going to use it? Who’s going to supply and support it? How much is it going to cost? How long will it take to get i...click here for more

SixtyToForty:  Business Coaching Introduction   What is Business Coaching Business coaching is the practice of providing support and advice (if needed) to an individual or group to help them change or learn. Good coaching can help ...click here for more

Customers are demanding to be heard and involved. And engaging with them enables businesses to understand customer conditions, aspirations, and future directions. Customer engagement can provide critical insight into marketing strategy, marketing and...click here for more

As defined at the 2009 Chief Customer Officer Summit, CCOs may be known by many titles, but the CCO is “An executive that provides the comprehensive and authoritative view of the customer and creates corporate and customer strategy at the highe...click here for more

#1 Three out of four consumers say they spent more money with a company because of a positive customer experience – Your CRM primary goal is improving customer service to create that brand loyalty. (Source: Global Customer Service study) #2 ...click here for more

On the one hand, the answer to this question is obvious. “Yes, of course it is. We’ve never transformed around digital technologies before”. That answer is almost certainly correct in answering the specific question, but the underly...click here for more

The Customer Engagement Trajectory describes a path of increasing business and customer co-involvement. The vertical axis represents business involvement with the customer and the horizontal axis represents customer involvement with the business. The...click here for more