Tue 1st Oct 2019

10 Valuable CRM Return on Investment Points

#1 Three out of four consumers say they spent more money with a company because of a positive customer experience – Your CRM primary goal is improving customer service to create that brand loyalty. (Source: Global Customer Service study)

#2 CRM gives an average of £8.71 for every £1 spent – what an awesome ROI percentage! According to Nucleus Research, companies are continuously making new investments in the CRM platforms.

#3 37% of consumers ask questions on social media sites when looking for answers – integrating social network accounts allows for businesses to engage with prospects and customers all in one system (Source: WurlWind)

#4 Sales teams saw productivity increase by 26.4% when adding social networking and mobile access to CRM applications - Another study by Nucleus Research reveals social and mobile help align CRM to greater business objectives.

#5 Per sales person, a CRM can increase revenue by a whopping 41%!!! This statistic alone should motivate you to invest in a quality CRM system that meets the needs of your organisation.

#6 25% of Facebook and Twitter users expect a reply to their complaints via social media in less than 1 hour – CRM can do this. (Source: MediaBistro.com)

#7 CRM are known to improve customer retention, by as much as 27% - It’s easier to sell to an existing customer than it is a new one. A CRM will help you continue to build relationships with your customers to keep them coming back (Source: Trackvia.Com)

#8 6 out of 10 small businesses are using their CRM for email marketing - Staying in front of your customers and leads via email is perhaps the most vital element of your email campaign...your CRM helps keep you in the forefront. (Source: MarketingCharts.Com)

#9 CRM is expected to grow to a $36.5 billion market worldwide by 2017 - According to Forbes, CRM leads all enterprise software categories projected growth.  Small businesses all over the globe are leveraging the power behind this system – if yours isn’t, you can bet your competition is!

#10 30% of marketers say having disparate data sources is a main reason why they can’t glean useful insights from customer data. An integrated CRM platform can deliver the “single view” of the customer that is the dream of all forward thinking marketing staff members.